PROJECT DOSSIER / PORTAL
LICYTO24.pl
LICYTO24.pl was built as a portal bringing together auctions, listings, and tenders in one place. The key challenge was to structure different content types in a way that allowed users to move quickly from a broad overview to a specific listing without overload or confusion.
Auctions, listings, and tenders in one portal
LICYTO24.pl was built as a portal bringing together auctions, listings, and tenders in one place. The key challenge was to structure different content types in a way that allowed users to move quickly from a broad overview to a specific listing without overload or confusion.
Custom WordPress built around portal logic
The project was implemented as a custom WordPress setup without page builders or heavy generic theme logic. That made it possible to build listing views, single entries, and navigation structures around the real logic of the portal instead of adapting the business model to a ready-made template.
Information architecture and usability
In a portal like this, users are not looking for visual effects. They are looking for specific information: offer type, category, location, or term. The structure was therefore designed to surface the most important data immediately and support faster movement across larger content sets.
A foundation for further growth
From a technical perspective, the implementation also needed to support future development. The portal was meant to serve as a stable base for further functional growth, SEO work, and refinement of the search and browsing logic. The project was therefore built as a lightweight and controlled implementation rather than a one-off visual launch.
Outcome
The result is a portal that combines multiple content areas in one coherent environment and provides a stronger foundation for further development than a generic template-based setup.
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