HOW I WORK

From the first conversation to launch.

Websites, stores, and integrations taken from analysis through launch and continued development. Scope, technology, and delivery stages follow the needs of your business.

THE PERSON BEHIND 27WEB

I design, develop, and take responsibility for delivery.

I am an independent web developer designing and building websites, e-commerce platforms, integrations, and bespoke tools - from the initial analysis through to the continued development of a live system.

I started building websites while still at school. Between 2002 and 2004, I created my first static HTML and CSS sites in a basic text editor, including websites for the internet chats and radio stations popular at the time. I have delivered commercial projects since 2020, and founded the 27web brand in 2024.

I have completed more than 200 projects and deliveries, with e-commerce accounting for around 40% of them. Some were delivered as a subcontractor or under white-label agreements, so not every build can appear in the public portfolio. Technical ownership and communication remain directly with me throughout each 27web project.

Specialist support when the scope needs it.

When a project needs a bespoke visual direction, I bring in a trusted graphic designer. We agree on responsibilities, while I continue to own the code, integrations, and launch.

I do not choose technology because it is fashionable. I select it around the project, budget, and the way the website will need to evolve.
2002–2004First websitesHTML / CSS / static builds
2020Commercial projectsWeb / e-commerce / bespoke
200+Projects and deliveriesAround 40% e-commerce
202427web foundedDirect collaboration

WORKING MODEL / 27WEB

How I approach a company’s technology

I combine product thinking, development, and technical SEO wherever a website or store needs to support sales, customer service, or internal operations.

How projects take shape

The work starts with the goal, audience, service offering, and technical constraints. Design, architecture, and code follow. This keeps the final system focused on what the business actually needs instead of becoming a collection of impressive but disconnected sections.

Where I can help

  • fast static websites built with HTML and CSS, Astro, or Eleventy (11ty),
  • WordPress websites and business platforms,
  • WooCommerce and PrestaShop stores,
  • API integrations, automation, and bespoke tools,
  • technical SEO, Core Web Vitals, and performance,
  • maintenance, security, and continued development.

Not every business website needs WordPress or an admin panel. For landing pages and sites with stable content, I build lightweight static implementations without a database. For larger structures, multilingual websites, and projects designed for continued expansion, I use Astro or Eleventy while keeping the deployed website fast and static.

Who I work with

Companies that want control over their technology, need a direct technical owner, and value a partner who can discuss both commercial priorities and implementation details.

WORKING PRINCIPLES / 27WEB

Clear responsibilities at every stage.

You work directly with the person delivering the project. We agree on scope, priorities, and how decisions will be made.

01 / DIRECT

One point of contact

Communication, technical decisions, and delivery stay in one place.

02 / CONTEXT

Goal before stack

Technology follows the process, audience, constraints, and growth plan.

03 / CONTROL

Clear scope

You know what is being built, what matters now, and what happens next.

04 / GROWTH

Beyond launch

The project can continue into maintenance, optimisation, and development.

STAGES / COLLABORATION

First the diagnosis. Then the right code.

The scope follows the problem, the available information, and the people who will use the solution.

01

Discovery

Business goals, context, and technical constraints.

02

Architecture

Scope, priorities, estimates, and delivery stages.

03

Implementation

Design, development, integrations, testing, and optimisation.

04

Growth

A safe launch, monitoring, and continued improvements.

CLIENT REVIEWS / GOOGLE

See what clients say about working together.

5.0/5

Based on 27 Google reviews.

Read reviews on Google (opens in a new tab)

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START A CONVERSATION

Have a project that needs technical ownership?

Send the context and the main constraint. I will respond with a practical next step.

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